Soon well be able to follow more than our friends latest escapades on our favorite social networking site. Facebook has announced new look-at-me-looking-at-you feature that will allow you to see what others are watching, hear what theyre listening to and check out what theyre reading, in real time, making consumer behavior more visible than ever before. And if you think that knowing what your friends are consuming will have no impact on you, think again.
We might be hesitant to admit the degree to which others influence us, but we most certainly are all influenced. We need only look at the number of lists and recommendations that are the first thing you encounter on any e-commerce site, which make us think that a team of experts has spent the past month parsing through every book, movie, song and testing every coffee maker, handbag and diaper pail, when in fact the only function of all these recommendations and lists is to get you to buy more. And even though most of us are aware that some of those online product reviews are fakes written by friends or company employees or marketers, we purposely overlook this. We want to trust these messages, even when we may be deeply skeptical.
To gain further insight into the degree to how suggestible we are, I managed to convince a local restaurant to conduct a small experiment on my behalf. Over the years, Ive had many conversations with waiters regarding how people order, and almost invariably, at least one diner withholds their menu selection until theyve heard what everyone else at the table will be eating. Whats more, waiters are quite adept at altering orders to accommodate diners who change their minds after hearing what someone else is having.
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