The biggest problem, however, is that the company keeps changing the rules. Early on, you could keep everything private. That was the great thing about Facebookyou could create your own little private network. Last year, the company changed its privacy rules so that a lot of thingsyour city, your profile photo, the names of your friendswere set, by default, to be shared with everyone on the Internet. Sure, you could change everything back and make it private. But most people probably didnt bother. Now Facebook is going even further by insisting that unless you agree to make things like your hometown, interests, and friends names public, then you cant list them at all.
The whole kerfuffle is a misunderstanding, according to Elliot Schrage, Facebooks vice president of communications and public policy. In his version of events, the company is simply making changes to improve the service it provides to users by giving them more granular control over what they share, and if people dont share information they have a less satisfying experience. Facebook is innovating so rapidly, he says, that people dont fully understand what the company is doing, and that change is scary.
Some critics think this is more about Facebook looking to make more money. Its original business model, which involved selling ads and putting them at the side of the page, totally flopped. Who wants to look at advertisements when theyre online connecting with their friends? Facebook denies that financial motives drove the changes. Of all the criticisms, thats the one I find most distressingthat anything weve done is damaging to users in order for us to make more money, says Schrage.
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