The reason it hasnt caught on yet, he tells me, is that the functionality of e-edition textbooks is incredibly limited, and some students just arent motivated to learn new study behavior.
But a new application called Inkling might change all that. The company just released an updated version last week, and itll be utilized in over 50 undergraduate and graduate classrooms this coming school year.
Digital textbooks are not going to catch on, says Inkling CEO Matt MacInnis as hes giving me a demo over coffee. What I mean by that is the current perspective of the digital textbook is its an exact copy of the print book. Theres Course Smart, etc., these guys who take an image of the page and put it on a screen. If thats how were defining digital textbooks, theres no hope of that becoming a mainstream product.
He calls Inkling a platform for publishers to build rich multimedia content from the ground up, with a heavy emphasis on real-world functionality. The traditional textbook merely serves as a skeleton.
At first glance Inkling is an impressive experience. After swiping into the iPad app , which you can get for free here, he opens up a few different types of textbooks.
Up first is a chemistry book. The boot time is pretty fast, and he navigates through a few chapters before swiping into a fully rendered 3D molecule that can be spun around to view its various building blocks. Publishers give us all of the source media, artwork, videos, he says. We help them think through how to actually build something for this platform.
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