Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? ____1____ -- an event takes place, newspapers are on the streets ____2____ -- the details. Wherever anything happens in the world, reports are on the spot to ____3____ -- the news.
Newspapers have one basic ____4____ --, to get the news as quickly as possible from its source, from those who make it to those who want to ____5____ -- it. Radio, telegraph, television, and 6 inventions brought competition for newspapers. So did the development of magazines and other means of communication. ____7____ --, this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the ____8____ -- and thus the efficiency of their own operations. Today more newspapers are ____9____ -- and read than ever before. Competition also led newspapers to branch outsintos many other fields. Besides keeping readers ____10____ -- of the latest news, todays newspapers ____11____ -- and influence readers about politics and other important and serious matters. Newspapers influence readers economic choices ____12____ -- advertising. Most newspapers depend on advertising for their very ____13____ --. Newspapers are sold at a price that ____14____ -- even a small fraction of the cost of production. The main ____15____ -- of income for most newspapers is commercial advertising. The ____16____ -- in selling advertising depends on a newspapers value to advertisers. This ____17____ -- in terms of circulation. How many people read the newspaper? Circulation depends ____18____ -- on the work of the circulation department and on the services or entertainment ____19____ -- in a newspapers pages. But for the most part, circulation depends on a newspapers value to readers as a source of information ____20____ -- the community, city, country, state, nation, and worldand even outer space.
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