It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
The sense of smell is probably the most basic and primitive of all human senses, explains researcher Jim ORordan. There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain. It is certainly true that most people find certain smells incredibly strong, stringing memories and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. Weve made great progress but the technology of odour production is still in its infancy, says ORiordan, Who knows where it will take us.
31. Artificial smells have NOT been used in
A cafes
B banks
C travel agencies
D supermarkets
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