Part II
Notes to Reading Passage 1
1.sterling高质量的
e.g.He has many sterling qualities.他身上有许多优秀的品质。
2.menial 不体面的, 乏味的(工作、职业)
3.spruce up打扮整齐、漂亮、装饰
4.mastermind指挥、谋划(一个计划或活动)
e.g.The police know who masterminded the robbery.警察知道是谁策划了那次抢劫。
5.underperform表现不佳表现出低于标准的工作水平、企业出现亏本
Part III
Keys and explanations to the Questions 1-14
1.FALSE
See the second sentence in Paragraph A One exception was France, where Mr Hennequin had done a sterling job as head of the groups French subsidiary to sell more Big Macs to his compatriots.His task was to replicate this success in all 41 of the European countries.
2.TRUE
See the last sentence in Paragraph D The Nutrition Information Initiative, launched last year, put detailed labels on McDonalds packaging with data on calories, protein, fat, carbohydrates and salt content.The details are also printed on tray-liners.
3.NOT GIVEN
See Paragraph D, E and H Given Frances reputation as the most anti-American country in Europe, it seems odd that McDonalds revival in Europe is being led by a Frenchman, using ideas cooked up in the French market..
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