11.sluggish or declining
See the first sentence of Paragraph A When Denis Hennequin took over as the European boss of McDonalds in January 2004, the worlds biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining.
12.seasonal menu offerings
See the last sentence of Paragraph B December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly.
13.most profitable market
See the second sentence of Paragraph H But France is in fact the companys most profitable market after America.
14.15%
See the second sentence of Paragraph I Almost two-thirds of the 1,214 McDonalds restaurants in Britain are company-owned, compared with 40% in Europe and 15% in America.
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