7. Radio frequency identification technology has been installed experimentally in big supermarkets like Wal-Mart. 8. People tend to download more unknown songs than songs they are familiar with. 9. Songs ranked high by the number of times being downloaded are favored by customers. 10. People follow the others to the same extent whether it is convenient or not. 11. Items sold in some Japanese stores are simply chosen according to the sales data of other shops. 12. Swarm intelligence can also be observed in everyday life. Answer keys: 1. 答案:(freshly baked) bread. (第1段第2 行:Shoppers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they intended.) 2. 答案:expensive. (第1段第4 行: Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors.) 3. 答案:impulse buying. (第2段第1 句:At a recent conference on the simulation of adaptive behaviour in Rome, Zeeshan- ul- hassan Usmani, a computer scientist from the Florida Institute of Technology, described a new way to increase impulse buying using this phenomenon.) 4. 答案:other (tempting) goods/things/products. (第2段第2 句:Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance, by placing everyday items such as milk and eggs at the back of the store, forcing shoppers to walk past other tempting goods to reach them.)
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