But they can\'t; for the price of one of her rentals (£150, or $260, for a four-day period), the only things available in most department stores are dresses that look as if they are late for the prom. "Working women have sophisticated tastes, but buying an evening dress is a very expensive proposition, and most people don\'t want to wear the same dress more than once," says Doniger.
This need for something new and different for every social outing has even created subcategories in the luxury rental business.
In Paris the clothing rental store Quidam de Revel has carved out a niche in the industry by renting only designer vintage clothing. Located in the 3rd Arrondissement (it faces the Christian Lacroix-designed hotel Le Petit Moulin), the store caters to a discerning clientele looking to make an impact.
Opened six years ago by Philippe and Emmanuel Harros as a way to make money out of their love of vintage fashion, the store rents clothing, bags and jewelry for one night or for an entire fashion season. "Our clothing is really the crème de la crème of vintage," says Philippe Harros, who also counts most of the top fashion houses as clients who come in and rent pieces for inspiration. With an adjacent storefront chockablock full of the husband and wife\'s vintage finds, renting is by appointment only. "We see ourselves as consultants for our clients. We make a selection of items from what they give us as guidelines, and we use our own knowledge of the collection to make the best choices," he says. The couple plan to open a second rental store in the new year.
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