Most people are well aware of the growing influence of bloggers, and of course the "power of mom" has been well documented for decades - combine the two and a powerful force is created. The folks at McDonald\'s a few years ago decided to go head-on with a variety of myths and misconceptions and urban legends with regard to the quality of their food. I read about their latest chapter in this week\'s Advertising Age, which highlighted McDonald\'s Moms\' Quality Correspondents - a group of moms that McDonald\'s invites to check out where their food is made, ask questions to their nutritionists, see the ingredients and much more.

Its a great example of a company that identified a crucial challenge to their success - opinions of moms who visit their restaurants every day - and decided to open the door wide open and invite them in to have a look. And bonus points of course for McDonald\'s to embrace the blogging community and provide an example of transparency that others could definitely learn from for their own efforts.

很多人都知道了博客主的影响力正变得越来越大，当然在几十年中“妈妈的力量”也是已经被证明的了，将他们两者联合起来后就产生了一种强大的影响力。麦当劳在几年前决定正面迎对各种各样的关于他们食品质量上的误解、错误印象和不实流言。我阅读了本周《广告时代》上的最新一章节，他们重点突出了了“麦当劳妈妈质量通讯员”（一群由麦当劳邀请的妈妈来核对他们的食品产地，咨询麦当劳营养师，和检查食品配料等其它事项）。

【海外文化:麦当劳请妈妈们开博客为其做监督】相关文章：

★ 海外文化:英汉文化的十大常见差异

★ 海外文化:出国禁忌6: 饮酒礼仪

★ 海外文化:外国mm最流行的10个英文名

★ 海外文化:英美民俗-通灵术

★ 海外文化:英美民俗-笔体学

★ 海外文化:中西方请客大PK

★ 海外文化:关于圣诞老人的神秘传说

★ 海外文化:欧洲女白领热衷奢侈品租赁

★ 海外文化:英美民俗-不祥之举:打破镜子

★ 海外文化：中国2010年海外并购潮热度不减