中西交融:我们正在被"可口可乐化"吗?_英美文化

中西交融:我们正在被"可口可乐化"吗?

美国的可口可乐你爱喝吗？好莱坞的电影你喜欢看吗？在信息交流日益便捷的今天，世界各国文化的交流和融合已成为常态。以美国为代表的西方文化更是所向披靡，无处不在。因为当地文化在这样的全球化过程中受到冲击，很多国家都把这种现象称为“可口可乐化”。

Coca-colonization is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization.

可口可乐化(Coca-colonization)一词是跨国软饮制造商Coca-Cola（可口可乐）和colonization（殖民化）两个词的合成词，指全球化或文化殖民。

The term is used to imply either the importation of Western (particularly American) goods or an invasion by Western and especially American cultural values that threatens the local culture.

这个词多用来指代西方(尤其是美国)产品的进口，或者是西方及美国文化价值观的入侵，导致当地文化受到威胁的状况。

It gained visibility in the European Americanization debate with the 1994 publication of Reinhold Wagnleitner\'s book, Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War. The expression also became a catchphrase of the anti-globalization movement.