在迅速成长为一项合法运营工具的同时,众包的优势也是显而易见的——问题解决得更快,而且花费相对较低,企业可以开发出各种各样的人才,而这些人才是不可能在某个公司同时存在的。同时,众包对市场营销也有帮助,因为这里的“众”可能就包括潜在的客户——向人们征询针对某个问题的看法也可能是在征集有关他们对产品或服务的需求信息。
Crowdsourcing is therefore catching on in a variety of contexts. The popular social networking site Facebook, for example, has enhanced its global popularity by crowdsourcing the translation of its many web pages. The ice cream manufacturer Ben Jerry's recently launched a "Do the world a flavor" campaign, in an attempt to crowdsource inspiration for new varieties. Even President Obama has become an advocate of crowdsourcing, using it for example to source campaign funding prior to his election, and more recently to canvas opinion and galvanize constructive ideas from the public in a web-based enterprise catchily described as White House 2.0. (Source: macmillandictionary.com)
于是,众包在各个领域风生水起。比如,广受欢迎的社交网站Facebook通过将其很多网页的翻译任务众包而提高了在全球的知名度。冰激凌厂商Ben Jerry's近期还推出了一个“给世界加点味儿”活动,希望通过这样的众包方式激发出新的冰激凌品种。连美国总统奥巴马都是众包的倡导者,比如,他在大选前向公众征集竞选经费,最近又通过一个网络公司向公众征集意见和建设性想法,这个公司有个很吸引人的名字,叫“白宫2.0”。
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