For example, a Ladies’ Home Journal article in June 1918 said, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”[11] Other sources said blue was flattering for blonds, pink for brunettes;[12] or blue was for blue-eyed babies, pink for brown-eyed babies.
In 1927, Time magazine printed a chart showing sex-appropriate[13] colors for girls and boys according to leading US stores. In Boston, Filene’s[14] told parents to dress boys in pink. So did Best & Co. in New York City, Halle’s in Cleveland and Marshall Field in Chicago.
Today’s color dictate wasn’t established until the 1940s, as a result of Americans’ preferences as interpreted by manufacturers and retailers.[15] It could have gone the other way.
So the baby boomers[16] were raised in gender-specific clothing. Boys dressed like their fathers, girls like their mothers. Girls had to wear dresses to school, though unadorned styles and tomboy play clothes were acceptable.[17]
When the women’s liberation movement arrived in the mid-1960s, with its anti-feminine, anti-fashion message, the unisex look became the rage—but completely reversed from the time of young Franklin Roosevelt.[18] Now young girls were dressing in masculine—or at least unfeminine—styles, devoid of[19] gender hints.
【性别代号:女孩穿粉色,男孩穿蓝色】相关文章:
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