波士顿学院卡罗尔管理研究院的研究人员测试了900对志愿者在购买和销售价格各异的商品时的行为。
'When men are in the presence of other men, they feel the need to prove their masculinity', Professor Hristina Nikolova, lead author of the study said.
该研究报告的首席作者,哈里斯蒂娜•尼科洛娃教授表示:“当男性和同性一起时,他们会感觉到需要证明自己的男子气概。”
'Both tend to push away from the compromise option because the compromise option is consistent with feminine norms.
“他们双方都会避免折衷的选择,因为折衷的选择显得女性化。”
'On the other hand, extremism is a more masculine trait so that's why both male partners tend to prefer an extreme option when making decisions together.'
“而另一方面,走极端的做法有着更加男性化的特征,所以两个男性一起做决定时,他们倾向于更极端的选择。”
When a woman made a decision on buying with another man or woman, the outcome was more likely to involve a compromise. But two men together would end up at one extreme or the other.
当一名女性和一名男性或者另一名女性一起做购买决策时,最终结果更可能是一个折衷的方案。但是两个男性在一起的话最后的结果往往是走向极端。
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