2010年考研英语作文预测十篇(2)_大学英语写作

2010年考研英语作文预测十篇(2)

应该指出的是，即使是最优秀的企业也不可能在任何情况下都采取改变市场的策略并且获得成功。一个成功的市场改变者必须具备很多品质，如；对未来发展的洞见、良好的声誉、特定领域的领导地位、一流的技术或创新的能力，以及操作上的娴熟等。并非所有的企业都具备这些品质。

企业决策者往往以为，适应市场的策略是一个容易实施的选择。这种想法是错误的。首先，这种想法使得经理人员以为，适应市场的策略并不像改变市场的策略那样需要较强的财务和心理承受力。其实并非如此。对于一个市场的适应者而言，要不断地进行产品服务等方面的试验，还要建立一个灵活的组织，这些都需要极大的财务上和心理上的承受能力；其次，这种想法会使经理人员以为，实施适应市场的策略只需消极而不是积极的管理就能成功。其实，一个市场的适应者也必须在捕捉机会、规避风险和业务调整等方面有相当的技巧，而这远远不是消极的管理所能做到的。(1561字)

参考范文

Changing the Market or Adapting to It

In face of a market environment full of uncertain factors, should an enterprise change it, or to adapt to it? This is a question which has confronted business managers in making their development strategies for long. Actually, these two strategies represent different forms in practice. Unlike those who try to change the market, adaptors always regard the market structure and competitive behavior as a given external environment. Whether an enterprise should take the strategy of changing the market environment or adapting to it depends largely on the environmental uncertainty and its nature. It is wrong to believe that the adaptive strategy is an easy job. (106 words)