LOS ANGELES (Reuters) - Walt Disney Co. is looking to grab a bigger piece of the wedding cake, and feed its burgeoning Princess business, with a new line of character-inspired bridal gowns aimed at women who want to look and feel like Cinderella at the ball on their big day.
A young girl dressed in a princess outfit gets a hug from Disney character 'Belle' from 'Beauty and The Beast'
at the Disneyland theme park May 4, 2005. [Reuters]
The 34 gowns by designer Kirstie Kelly were inspired by princesses from Disney films like "Sleeping Beauty" and "Beauty and the Beast" and mark the latest effort by Disney to steer its weddings business toward higher-end nuptials.
Disney instructed Kelly to base her gown designs on those characters in a bet that the popularity of the Disney Princess line of products for girls, which racked up $3.4 billion in worldwide sales last year, would carry over to brides who grew up with Disney.
"We do 'being a princess' better than anyone," Korri McFann, marketing manager for Disney Fairy Tale Weddings and Honeymoons, said in an interview.
Kelly's gowns, which debuted on a New York catwalk on Sunday, range in price from $1,500 to $3,000, below couture prices but above the average wedding dress price of $1,000. The price point is aimed at a generation of couples who are getting married older and paying for their own celebrations, Disney said.
"We are enticing them to step up without breaking the bank," said Jim Calhoun, executive vice president for global apparel at Disney Consumer Products.
【迪斯尼提供公主礼服】相关文章:
★ 娱乐英语资讯:Paltrow: Jolie, Pitt attract paparazzi
★ 娱乐英语资讯:Lindsay Lohan checks back in rehab, report
★ Mandy Moore fractures her ankle
★ 娱乐英语资讯:Aishwarya Rai and her husband promote an entertainment event in Toronto
★ [娱乐时尚] Chanel,Now and Then 香奈儿的现
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15