但是eMarketer今年并不怎么看好百度的前景,因为在过去的几个月里,由于政府对搜索结果广告更加严格的控制,eMarketer已经目睹了百度面临的挑战。
Baidu's digital ad revenue is expected to see sluggish growth this year of just 0.3 percent to $8.87 billion. Meanwhile, Alibaba and Tencent Holdings Ltd will continue to surge ahead and report increases of 54 percent and 68 percent, respectively.
今年,百度数字广告收入预计会增长滞缓,增速仅为0.3%(88.7亿美元)。与此同时,阿里巴巴和腾讯控股集团将继续遥遥领先,分别增长54%和68%。
Baidu, Alibaba and Tencent, the top three firms in China's internet industry are estimated to take a total of 60 percent in the country's digital ad revenue of $41.66 billion in 2016.
2016年,中国互联网产业三大巨头——百度,阿里巴巴和腾讯预计共占据全国数字市场收益的60%(416.6亿美金)。
But the government's tightened controls on online advertising are only part of the reason for Baidu's slowing ad revenue. Analysts said that the Beijing-based Baidu's lack of strong mobile products is another factor affecting its ability to attract advertisers.
但是政府加强线上广告控制只是百度广告收入下滑的部分原因。分析人士称,总部位于北京的百度缺乏强有力的移动产品,这也是影响它吸引广告商能力的又一因素。
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