SHANGHAI - Guo Youtian calls himself "unbelievably stylish".
Don't let his words fool you - the 17-year-old Shanghai hoops fan doesn't really know that much the Autumn and Winter collections of Louis Vuitton or Gucci. But he shares a universal understanding about what "stylish" means with his peers in the city - to wear the Zoom LBJ V sneakers and dunk like LeBron James.
LeBron James of Cleveland Cavaliers takes part in a basketball practice session at Shanghai Luwan Gymnasium in Shanghai October 16, 2007. The team is in China to take part in the NBA China Games 2007, which begins on Wednesday. [Agencies] James, the young NBA sensation, has sparked a fresh frenzy of NBA fever in China's financial hub as he leads his Cleveland Cavaliers to face the Orlando Magic today at the NBA China Games.
"I want to shout and shout for him and watch his game," said Guo, a 1.88m hoops nut who has a basketball painted on one arm and the letters "LBJ" (LeBron's adopted initials) on the other.
James's newly released signature sneakers, the Nike Zoom LBJ V China Colorway, has become the hottest item with kids, while a replica jersey from his high school, St. Vincent-St. Mary HS, sells for more than 3,000 yuan (US$405) on the black market.
Nike has even sponsored the LBJ Museum in Shanghai, a display dedicated to all things LeBron. The opening ceremony of the museum on Monday, attended by James and Nike CEO Mark Parker, attracted some 2,000 fans eager to catch a glimpse of the basketball phenomenon.
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