BEIJING, June 6 -- The Boston Celtics and Los Angeles Lakers will square off in the NBA Finals for a record 11th time this week, evoking either glorious or painful memories for generations of basketball fans. "During the regular season, that's all we watched. 'Where are the Celtics? Did they win last night?'" Lakers Hall of Famer Magic Johnson said on Tuesday during a teleconference.

Boston Celtics Kevin Garnett yells during the pregame against the Cleveland Cavaliers before Game 1 of their NBA Eastern Conference semi-final basketball playoff series in Boston, Massachusetts May 6, 2008.

"We didn't even celebrate the Western Conference final. That was nothing to us. It was about winning the championship. "It was about 'Where's Boston?' We always wanted to play the best. And that was the Celtics."

Television ratings for the NBA's two most storied franchises are expected to be up when the best-of-seven series begins in Boston on Thursday.

Boston has won eight of its NBA-record 16 titles against Los Angeles but the Lakers won the last two, in 1985 and 1987, when Johnson and the Celtics' Larry Bird went toe-to-toe.

"It was great to be in that heated rivalry for so many years," said Johnson. "The cities disliked each other, the teams disliked each other but we respected each other."

Bird, also a Hall of Famer, said he remembered watching the 1986 Western Conference final when the Houston Rockets knocked off the Lakers to reach the Finals against Boston.

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