洋品牌要如何吸引中国消费者_英美文化

洋品牌要如何吸引中国消费者

"What we found is that if you're targeting young Chinese consumers, they tend to be more bicultural," Torelli said. "The established view of Chinese consumers is that they are conservative in the sense that they value tradition and conformity, whereas Westerners tend to be more open to new experiences or are individualistic in the sense that they emphasize new things like autonomy and pursuing one's own goals."

托列利说：“我们发现，如果你把年轻的中国消费者作为目标客户，他们往往更倾向于接受双元文化。中国消费者过去给我们的印象是，他们比较保守，也就是说他们重视传统和一致性;然而，西方人往往更愿意接受新体验，或者说他们更具个人主义色彩，重视自主权一类的新事物且注重追求个人目标。”

洋品牌要如何吸引中国消费者1

Younger Chinese consumers, however, were born after the one-child policy and have much more exposure to the West than previous generations.

但是，年轻的中国消费者是在实行独生子女政策之后出生的，他们比上一代人接触过更多的西方文化。

"When they are the target, since they are much more westernized in their values, they have a more bicultural mindset. So young Chinese consumers fall somewhere in the middle, modulating between those two poles of valuing tradition and embracing what's new."