“当我们把年轻的中国消费者定位为目标客户的时候,因为他们的价值观更加西化,所以他们更容易接受双元文化。因此年轻的中国消费者就处于注重传统和崇尚新事物的两种极端主义之间。”
Because of that, the researchers hypothesized that young Chinese consumers would respond much more favorably to cultural mixing.
也因如此,研究员推测年轻的中国消费者会更愿意接受文化交融。
"It's a foreign brand that's making an effort, and is respecting and valuing the culture, thereby integrating the Western values of self-expression and autonomy while also paying tribute to traditional Chinese value of conservatism," he said.
他表示,“外国品牌要付出点努力,尊重并重视这种文化,由此在整合注重自我表现和自主权的西方价值观的同时,尊重中国传统的保守主义价值观。”
For marketers, the benefit is if you're an American or Western European company trying to break into the Chinese market, "you might want to think carefully about adopting a phonosemantic translation for your product," he said.
对营销人员来说,好处就是,如果你服务于一家试图打入中国市场的美国或西欧公司,“你可以仔细考虑一下为你的产品选择一个音意皆具的译名,”托列利说道。
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