Zhang was given an authorization plate and a certificate.
But Hu said it would take a while before IPR infringement is completely eradicated.
An Qi, a regional manager representing Hello Kitty, said: "We hesitated for months before authorizing a seller at Silk Street, since even genuine products might be mistaken as fake here."
"But we are attracted by the fame of Silk Street. It is widely known not only in Beijing but also abroad," she said. "The authorization helps us enter Silk Street and support the market's transformation."
Katrien Dirix, a tourist from Belgium, said she was looking for cheap prices rather than fake branded products at the market.
"I like interacting with vendors here when I'm bargaining. I'm bad at bargaining, but it's a lot of fun."
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