Wang Baosheng, assistant to president of the Writers' Publishing House, said his company would cautiously introduce advertisements on books.
If publishers earn more by introducing ads, they should consider surrendering some of the profits to readers by lowering book prices, Wang added.
Questions:
1. What became the first book to carry an ad on the cover?
2. What was the ad?
3. Which ad agency signed the deal to promote products on book covers?
Answers:
1. My Son, Yo-Yo, written by the mother of cellist Yo-Yo Ma.
2. Logo of a well-known Chinese textile manufacturer on the back cover.
3. Jinghua Aobo.
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