9. Be careful about the use of the word 'average'-one can drown in a river the average depth ofwhich is six inches. Taking comfort in what's 'average' offers a false sense of security. Assumethat the worst might happen, because often it will.
谨慎使用“平均”这个词──平均深度为6英寸河也可能淹死人。欣然接受“平均”,只会获得虚假的安全感。假设最糟糕的情况会发生,因为通常就是如此。
10. It's a clicke, but true: Never do or say anything that you would be unhappy to see written about on a newspaper front page. In dealing with the media, avoid answering hypotheticalquestions, remember that the microphone is never really off, and never agree to speak 'off therecord.' The only worthwhile public response to a crisis is honesty.
最后这条是陈词滥调,但却是至理真言:绝不要做或说你不希望在报纸头条看到的事情。和媒体打交道时,不要回答假设性的问题,谨记麦克风永远不会真正关闭,绝不要同意“私下”谈。对一场危机唯一值得做的公开回应是诚实。
One fascinating aspect of life for an executive in the public eye is that there are so few waysto learn the art of a graceful style. There is no privacy either. But there are rewards and oneis generally well paid for the limitations imposed. The media are always watching, and any smallmisstep in your personal life can be distorted. Those who assume a public leadership role canexpect harsh treatment when things go wrong. If things go well, the media's silence should begratefully accepted.
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