But today 2007, trading in Nova shares is suspended on the Jasdaq.
On the surface, Nova's troubles began when the Ministry of Economy, Trade and Industry punished the company in June over lesson contracts and cancellation problems.
At the time management had been instructing staff, mostly young Japanese females in their 20's, to get students to sign lesson contracts. This was an issue for many students who were accustomed to buying their language lesson like it was take-away sushi.
As a result of the Ministry's June ruling, student enrollment declined affecting the ability of schools to pay their foreign teachers.
When the teachers' pay was late - many stopped coming to class.
This caused more students to pull out and within months the whole system imploded.
All rather prophetic, when you consider the naming of the school, Nova.
For many language teachers this was short for "no vacation" but if you check your dictionary a nova is a star.
A rather special star.
A star that burns exceptionally bright though with time its sparkle gradually fades.
Possibly this was a semantic nuance that the cofounders Sahashi and Lundgvist didn't pick up on- considering they weren't native English speakers themselves.
Were they to know that in science, the greater the mass of a star, the brighter its shine.
Though correspondingly - the quicker its death.
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