Reader question:
What does “stock” mean in “his stock is falling rather than rising” when clearly they are not talking about share prices in the stock market?
My comments:
One’s stock rising or falling is an idiom, a cliché using the stock market as a metaphor.
In the stock market, share prices rise and fall like a yo-yo. If your stock – the shares you own – falls, the price of those shares fall. Metaphorically, if your stock rises, your popularity rises, your value in general goes up. Similarly if your stock is high, you’re doing well. If your stock is low, well, shore it up.
One’s stock rising and falling, or one’s stock being high or low, are terms often used to describe the rise and fall of pop stars, sports personalities and other celebrities. If, say, Britney Spears’ stock is rising, then she must be selling more albums, selling out concerts, appearing in more magazine covers and generally doing a good job at making dough.
Take LeBron James, the NBA basketball star as another example. They say his stock is rising, too. That means he’s winning more games with his team, his familiarity among the population shoots further up, his ability to negotiate hefty sponsorship deals is enhanced and his market value, or marketing value, is increased.
On the other hand George Bush the American President has seen his stock fall like a rock in a bottomless sea. For example, an October 6, 2005 headline reads:
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