Anyways, going green is in and it’s a good thing that governments and businesses east and west are all doing it – better late than never.
However, precisely because green is the color to pursue today, many businesses claim to be green just for the sake of it. They claim to be recycling their waste, yet without providing evidence and without allowing environmental protection agencies access to an investigation. Or they simply adopt green-color packaging without doing anything about the content. Or they may use one natural ingredient and claim all their ingredients to be green. Or in short, they lie.
That’s why we as consumers need to be wary. If the public is more suspecting and less gullible, governments and businesses are less likely to lie through their teeth and throw their lies in our face.
Anyways, here are media examples of greenwash:
1. Are Coke’s environmental claims the real thing? After making a big contribution to the coffers of the World Wildlife Fund, Coca Cola has been pledging to the world that it is going “water neutral”, most recently at a business conference in San Francisco this week.
It is an intriguing phrase. But can a company whose products have water as their principal ingredient really go water neutral? And is WWF wise to proclaim Coke as a “partner” – even in return for Coke’s contribution of $23m (£15m) to the fund's protection of the world's rivers? Is this greenwash?
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