In this sense, Yu is not blazing a trail for other money-hungry scribes. Besides, he is not quitting his study and the television podium for the boardroom. He simply put some of his earnings in a startup. It's not that different from picking the right stocks or winning the lottery.
Yet, Yu is getting a lot of criticism. There have even been questions about how Yu got the shares in the first place. One online posting reads: "Short-term political and economic interests conspire to embroil a band of literati with the stench of money. This is the biggest misfortune of Chinese culture."
This is because Yu is China's most controversial author.
Last year, I compiled a collection of opinion essays for a publishing house. I found Yu got the most news and views. And it has been like that for many years.
For someone so much in the public glare, Yu is almost totally ignored by the international media. He is not someone you can put a label on. He is a conundrum that absorbs the ambivalence of several generations. He is admired and abhorred in equal measure. More than anything, he is a fascinating object for cultural scrutiny.
Last year, in the aftermath of the Sichuan earthquake, Yu made a tearful plea to the disaster-struck survivors not to take their grievances onto the streets. If they did so, he said, their actions would only encourage the bad intentions of foreign media. This drew the public ire and some called him a "running dog". Yu responded that he was speaking as his conscience dictated.
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