Augmented reality gamifying shopping
增强现实游戏购物
今年天猫双11设置了与AR结合的互动游戏“寻找狂欢猫”。随时随地打开手机就可能遇见各种大牌家的猫咪,星巴克、肯德基、电影院、上海迪士尼等,寻获他们就可赢得免费咖啡、全家桶、电影票、迪士尼门票等各项大奖。
Like in previous years, Alibaba has been holding online contests and giveaways of vouchers known as "red packets" in the lead-up to 11 November.
像往年一样,阿里会在双11前夕通过各种在线游戏给大家发红包。
This year it's also using augmented reality - the same technology behind the hugely popular game Pokemon Go.
今年,他们在游戏中用上了增强现实技术,就是前段时间特别火的游戏Pokemon Go的技术。
Using a game within the Tmall app, shoppers "capture" Tmall's cat mascot at participating shops and restaurants to unlock and win "red packets".
消费者在天猫中参与游戏,在各类店铺和餐馆中“抓到”天猫吉祥物就能解锁并赢得红包。
Livestreaming introductions and interactive television event
直播推介和互动电视晚会
今年淘宝、天猫共建双11直播间,官方加商家组织的直播总数超过6万场,包括杨洋、张艺兴等100多位娱乐明星、50位体育明星和300多位网红达人参与了直播。双11晚会更是请来了贝克汉姆和维多利亚夫妇、科比、OneRepublic、陈奕迅、斯嘉丽-约翰逊等大牌助阵。
【双11阿里的购物新招】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15