Original pirate material[1]_其他_趣味英语-查字典英语网

Original pirate material[1]

Stella Chou, managing director of China business development for Harper Collins, is more lenient. She says China's cartoons and animated works are "more suitable for children, while on the international market the target audience is mostly adults."

I don't know when the explosion in animation started in China, but I look around and there are festivals and conferences galore. Can you call it a "boom"? On the surface it appears to be. But like many things in China, it is artificially inflated. Sometime in the past decade, people, including the government, realized that animation is big business. Central government launched drives, local governments dangled incentives and capital flowed like red wine at a party.

The only caveat is, nobody is buying. Most TV stations do not pay for such programs. If the major companies do pay, the fees are so minimal it's not even worth the producers flying to Beijing to make a deal.

This leaves just one way forward. Use television exposure as a promotional tool, like Hasbro did in the late 1980s when it offloaded without charge some Transformer series to Chinese TV channels. It recouped its investment by selling toys at astronomical prices. But those who follow this route are ambushed by bandits, who snatch earnings by illegally associating their names with a hit show, or selling pirate products.

My daughter is a big fan of Pleasant Goat and we have bought her boxes of toys. We don't deal with sidewalk vendors because we know the goods are not genuine. But there is a spectrum to counterfeiting, ranging from the shoddiest products to identical goods. One of my counterfeiter friends says sometimes they use better materials than the real thing, thus confusing buyers.