I guess there are good movies that fell through the cracks, but the flops I saw did not get any sympathy from me. They would have bombed in any time slot, with or without Avatar. Storm Warriors did not have much of a plot and it was made up entirely of actors grouching and posing against a digital backdrop. The Treasure Hunter imitated the Mummy and though the bar was not set high, it failed to clear it. The concept of pairing Taiwan's most charismatic male idol with its most titillating lady seemed a good idea. But you need a good script and directing to make it work.
Jay Chou's second outing this season fared even worse. In True Legend, the audience laughed whenever he appeared on screen, and it was not a comedy, at least it was not intended to be. The story was so poorly constructed that a separate one was tagged on at the end without any effort to congeal them into a whole.
The main selling point of Avatar is 3-D, but it is the story-telling technique that keeps one glued to the screen. To prove this point, 20 minutes of True Legend was 3-D, and it was the most awful part of the whole movie. The background seems detached from the characters in the foreground. In one scene, people seem to fight two meters above ground.
Chinese film exhibitors grossly underestimated the power of Avatar. They had forgotten Titanic, directed by the same James Cameron, or they had grown complacent because of the recent boom in the domestic film industry. They thought that by postponing Avatar two weeks after its US release they could add a flourish to the season or at least avert a collision.
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