Anyways, here are three media examples of “catch phrase” – the first one is a warning against its overuse, the second teaching you how to create a catchphrase and the third, a recent political example:
1. Under pressure to create (usually against a deadline), a writer will naturally use familiar verbal patterns rather than thinking up new ones. Inexperienced writers, however, will sometimes go further, and string together over-used phrases or even sentences. Consider the following example:
When all is said and done, even a little aid can go a long way in a country suffering from famine.
The argument is commendable, but its written expression is poor and unoriginal. First, consider the phrase “when all is said and done.” Once, this phrase was clever and original, but so many millions of writers and speakers have used it so many times over so many years that the phrase has become automatic and nearly meaningless. This type of worn-out phrase is called a catch phrase, and you should always avoid it in your writing, unless you are quoting someone else: you own, original words are always more interesting.
- Catch phrases, by David Megginson, August 16, 2007, Writingcentre.uottawa.ca.
2. Step 1: Decide why you want to create a catch phrase. Knowing the personality of the person or the details about the product will help you create the best possible catch phrase.
Step 2: Consider the audience you are trying to reach, especially when trying to create a catch phrase for a product. Some details to consider about your target audience are age, education and interests. Knowing these details will help you later.
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