“Mobile magma plumes forces us to reassess some of our most basic assumptions about the way the mantle operates,” adds Tarduno. “We’re all just swaying around in the mantle wind.”
- Volcano theories may need revision, August 25, 2003, ABC.net.au.
2. textbook case:
You know Japan’s world is upside down when the fabled Toyota Motor Corp is a global laughingstock.
A name once synonymous with quality has fallen so far that Americans are actually rushing out to buy Detroit’s clunkers. You have to love a corporate scandal that boosts General Motors Co and Ford Motor Co and gins up consumer advocate Ralph Nader in one fell swoop.
Toyota President Akio Toyoda has done just that and it’s time for him to resign. He must go not because of the company’s biggest-ever and growing recall, but to take responsibility for how pathetically he is handling the crisis. Thanks to unsteady leadership, Toyota's market value has lost the equivalent of Latvia’s annual gross domestic product since January 21.
Last week’s hastily arranged press conference with Toyoda changed nothing. This is still a textbook case of how not to tackle a public relations (PR) debacle. Toyota’s strategy - denial, downplaying problems, avoiding the media - turned a safety problem into a scandal that MBA students will study for years. It also sheds light on where Japan finds itself in 2010.
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