Clickbait. As we said, 'bait' is something used to attract fish when you are trying to catch them. Clickbait is a link on a website that's there trying to attract you - to make you click on it.

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Clickbait 是个合成词，由单词 click 和 bait 组合而成。Let's listen to some examples.

Examples

I can never read a long article online. I'm so distracted by the clickbait I always end up on some other site.

I should have known that article wasn't really going to be about Justin Bieber. They're just using his image as clickbait!

I used to love social media but now it's just full of adverts and clickbait. Rubbish! 

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Clickbait. A link on a website designed to draw your attention and make you click!

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Clickbait 这个词带有负面的意思，因为如果你一不小心点击了链接诱饵，你会觉得被骗了。You will feel a little like you've been tricked when you click on clickbait.

Neil">Neil">Neil">Neil

That's right. The main aim of the clickbait is to get hits to a site rather than genuinely informing you. Right, now Feifei">Feifei">Feifei">Feifei, how are we going to get some worms to make this fishing trip a success?

Feifei">Feifei">Feifei">Feifei

Let's have another look at your phone – oh look, 'Celebrity clothing failures...'

Neil">Neil">Neil">Neil

Feifei">Feifei">Feifei">Feifei, that's clickbait. I need bait! 

Both

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