Kroc was a salesman who met the McDonald brothers in 1954,when he was selling milkshakemixing machines.He quickly saw the special attraction of the brothers' fastfood restaurants and bought the right to franchise(特许经营)other copies of their restaurants.The agreement included the right to duplicate(复制)the menu,the equipment,even their red and white buildings with the golden arches(拱门).
Today McDonald's is really a household name.In 1976,McDonald's had over $ 1 billion in total sales.Its first twentytwo years is one of the most surprising success stories in modern American business history.
1.This passage mainly talks about________.
A.the development of fast food services
B.how McDonald's became a billiondollar business
C.the business careers of Mac and Dick McDonald
D.Ray Kroc's business talent
答案:B 主旨大题。通读全文可知本文主要介绍Mac and Dick McDonald两兄弟的最初创业及Kroc购买该品牌经营权的情况,由此可知答案为B。
2.Mac and Dick managed all of the following businesses except________.
A.a drivein
B.a theater
C.a cinema
D.a barbecue restaurant
答案:C 细节推理题。根据第一段第三句话They had run their own businesses for years,first a theater,then a barbecue(烤肉)restaurant,then another drivein.可知答案为C。
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