Talk radio hosts have to get someone great on the air every moment they are live because if they don’t, they’ll end up with “dead air.” The producers and the hosts are always looking for great guests -- people they can interview who will entertain their core audience and attract more listeners. The guest may be controversial, right in alignment with the interests of the audience, or the philosophy of the host, but as long as the guests help make it a “good show,” the show will flourish. A radio station makes money in direct proportion to how many popular shows they air. This is the same for every newspaper, TV show and magazine that wants to stay in business.
So instead of asking, “Why should they feature me?” a better question is, “Why shouldn’t they feature me?” The only thing stopping you is your own doubts. All you’ll need is some chutzpah and a few great pitches. Once you get good at this, getting media will become easier for you every time you pitch.
The media is about telling stories. You can be the protagonist, whose individual story is universal, the story of us all.
- The Trick to Getting Publicity for Your Business, NewsTimes.com, November 30, 2016.
3. The leaders of tech were close-mouthed about their meeting with President-elect Donald Trump yesterday in New York, saying little about it, both before and after in public and online. Save for Amazon CEO Jeff Bezos calling the confab "very productive" — the verbal equivalent of dead air — execs like Facebook COO Sheryl Sandberg, Alphabet CEO Larry Page, Apple CEO Tim Cook and SpaceX and Tesla CEO Elon Musk did not comment about what was said in the room and most of the press reports afterward were very vague.
【Dead air?】相关文章:
★ 国际英语资讯:17 confirmed dead in plane crash-landing in south India
最新
2020-09-15
2020-08-28
2020-08-21
2020-08-19
2020-08-14
2020-08-12