2.Lorenzo Bertolla is ________.
A. a very popular male singer
B. an advertising agency
C. a clothing company in Rome
D. the brand name of clothes
答案:D。事实细节题。由第一段中的looking at a sweater和第二段最后的Lorenzo Bertolla clothes可知,这是一个服装品牌。
3.What can we infer from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tends to be more easily influenced by all kinds of ads.
C. That traditional advertising is too direct may lead to its decreasing effectiveness.
D. Undercover marketing will surely be banned soon by the government.
答案:C。推理判断题。由尾段中的“Look at traditional advertising.Its effectiveness is decreasing.”可知答案。A项说法无根据;根据第四段的一、二句可排除B项;D项说法在文中无事实依据,也过于武断,故被排除。
4.Which of the following would be the best title for the passage?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Ways of Advertising
D. Undercover Marketing
答案:D。主旨大意题。总览文章可知,文章主要讲述了商家雇请广告员工来吸引顾客的新的广告模式——undercover marketing,即秘密营销。(2011·合肥第二次质检,E)
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