McDonald's is a popular example.Traditional restaurants have waiters，table settings，menus，and a certain type of service.McDonald's，however，was different.It did away entirely with waiters and table service，and kept the menu limited.

　　But in its number of locations，speed，overall quality and child friendliness，McDonald's did far better than traditional restaurants.In this sense，one can say that McDonald's was a totally different concept in eating out.It met the blue ocean demand.

　　1．According to Chan Kim and Renee Mauborgne，“blue ocean”means“______”．

　　A．crowded parts of business and industry with little competition

　　B．new markets which are full of competition

　　C．new companies offering different services from old ones

　　D．certain untouched markets with few competitors

　　2．The underlined word“saturated”in Para.2 probably means“______”．

　　A．carry out according to an unusual method

　　B．arrange in advance

　　C．be unable to take any more

　　D．be different from the old market

　　3．McDonald's success lies in______.

　　A．its being different from traditional restaurants

　　B．inventing a unique business with few competitors

　　C．its advanced operation and management

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