2014届高考英语一轮复习话题阅读素材60

What Do You Know about Google? Just a few years back, the word Google existed as the name of a cartoon character (Barney Google) and possibly among the random phonemes mumbled by toddlers. Today, one would be hard-pressed to find a person who hasn't heard of the search engine that bears this name. The word Google is a variant on the Google (10^100), a term coined by the 9-year-old nephew of American mathematician Edward Kasner, who asked him to think of a name for a very large number. 

The word Googolplex is the numeral that represents 10^googol. And perhaps not oddly, the word Googleplex is also now in play. Within a few short years Google has become the top search engine in the world and has earned the most esteemed privilege in contemporary pop culture -- it has became a verb. ("I googled you and found out you were lying to me about your Ph.D. And you have a prison record!"). It is interesting to note that Google is fighting in the courts to keep its name out of the dictionary, much as Xerox fights to keep its name from being used as an equivalent to photocopying. The legal concept in a nutshell: As the name becomes more commonly used, it becomes less of a brand, detracting from its proprietary nature. Google has also spawned products, projects concepts, and imitations galore. It is safe to say that Google is not just an Internet search engine, but has become something of a phenomenon. Google stores a copy of every web page, except images, that it finds while spidering the web. 

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