In October a number of Iceland meals gained accreditation by the prestigious Craft Guild of Chefs after poaching Waitrose's Head Chef Neil Nugent’s relationship with the Guild, as he was previously a member.

冰岛超市将维特罗斯超市的厨师长尼尔•纽金特挖走，并借助他和享有声望的厨师行业协会的关系 Dishes awarded the sought-after mark include its Luxury Uncooked Canadian Lobster Tails (220g), En Papillote Sea Bass Fillets (310g), and a Luxury Rack of Lamb (500g).

贴有“广受好评”标签的速冻食品包括：豪华加拿大生龙虾尾 In addition Iceland's mince pies also beat 24 other brands including luxury offerings from Harrods and Selfridges as the best available this year according to Good Housekeeping magazine.

《好管家》杂志称，冰岛超市的百果馅饼也击败了其他24个品牌，包括哈罗德和塞尔福里奇百货公司推出的高级货，成为今年最热销的产品。

Yvonne Adam, marketing director at Young's Seafood told The Grocer: "While there is some switching to chilled fish, frozen fish is outperforming frozen food in general. There is significant growth in some categories of frozen fish as more and more people look to frozen, or trade up, for value and quality. "

Young's公司海鲜部营销总监伊冯•亚当告诉《食品商》杂志：“虽然有人转而去买冷鲜鱼，但总体上，冷冻鱼销量仍领先于其他冷冻食品。越来越多的人出于价值和品质考虑会选择冷冻食品或更贵的食品，因此某些种类的冷冻鱼销量显著上升。”

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