Three chain - stores, H&M, Urban Outfitters and Forever 21 ,have been promoting "green" items. After I examined their products, I have concluded that H&M and Urban Outfitters are truly helping the environment with their efforts, while Forever 21 seems to be using the "go green" trend as a way to sell more products, rather than genuinely help the environment.

　　Of these three stores, H&M has the most extensive eco -fashion plans. It is already well on its way to carrying out its plans by increasingly mixing organic cotton into their garments, as well as putting fully organic cotton items on the market. The store also belongs to the Organic Exchange Organization, which approves of growth of organic cotton. To reduce the harm from non - organic cotton production, H&M is involved with the Better Cotton Project. Mindful of the unfavorable effects of climate change, the store aims to minimize transportation and energy usage. H&M labels their eco -friendly products with an official symbol, the Flower, to represent a production system that is less harmful than most traditional processes. Because of these actions and policies, H&M is already well on its way to making a difference on the environment.

　　With its Urban Renewal brand, Urban Outfitter takes a different approach than H&M in promoting eco - friendly fashion. The brand features women' s clothes made from strictly environmentally -friendly sources, such as vintage, dead stock, or surplus clothing. Urban Renewal produces fashionable garments, and embraces being eco - friendly through recycling.

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