likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm
"Our experience in china has been that it is going to be explosive in its growth," said Stern.
The strategy(战略,策略)in China is television. "We’ve made 14 deals in China with local and
national networks on cable and satellite." The success of Chinese centre Yao Ming has paved the
way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200
countries in 42 languages; will put that to the test in October 2004 when the Houston Rockets play
two pre-season games against the Sacramento Kings in Beijng and Shanghai.
The NBA knows
that it needs a global market to compensate for tough times on home soil.
"It doesn't matter where the players come from, all the NBA teams now know that they have
to scout(寻找,觅得)internationally," said Terry Lyons, the NBA's vice-president of international
public relations. "It has increased the level of competition here." As Frenchman Tony Parker and
Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs
last season, many people can earn the' respect , of their American peers. Others, such as the
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