D．bring more money to the television networks

　　17．Why would weekend afternoons become dead time without sport programs?

　　A．Because there would be few viewers.

　　B．Because the advertisers would be off work.

　　C．Because television programs would go slowly.

　　D．Because viewers would pay less for watching television.

　　18．In many families，men make decisions on ______.

　　A．holiday trips

　　B．sports viewing

　　C．television shopping

　　D．expensive purchases

　　19．The ratings are not important for golf and tennis programs because ______.

　　A．their advertisers are carmakers

　　B．their viewers are attracted by sports

　　C．their advertisers target at rich people

　　D．their viewers can afford expensive cars

　　20．What is the passage mainly about?

　　A．Television ratings are determined by male viewers.

　　B．Rich viewers contribute most to television companies.

　　C．Sports are gaining importance in advertising on television.

　　D．Commercial advertisers are the major sponsors of sport events.

　　考向分析

　　一、分析近几年高考阅读理解题可知其呈现如下特点：

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