Section Three:
Dictation:
Ours is a very expensive perfume. When people see it or hear the name we want them to think of luxury. There are many ways to do this. You show a woman in a fur coat, in a silk evening dress, maybe covered in diamonds. You can show an expensive car, an expensive restaurant, or a man in a tuxedo. We decided to do something different. We show a beautiful woman, simply but elegantly dressed, beside a series of paintings by Leonardo da Vinci, and it works. Because she is wearing the perfume, and because she is next to expensive and beautiful paintings, our perfume must be beautiful and expensive too. It does work.
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