“People feel that many awareness campaigns are just marketing exercises,” says Ms Ormiston , who edits the Awareness Campaign Register, a news letter which encourages people who run Awareness Weeks to become more aware of each other . “But 90 per cent of campaigns are run by traditional charities or not for groups to make money.”
“There’s still no official group for awareness campaigns,” says Ms Ormiston. “People can do what they like, whatever the size of their budgets(经费)or their public relations machines allows .”
This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns. This could be done by making the two groups hold their weeks at different times or stopping businesses running imitation(模仿) charity campaigns.
But there is another way. Maybe it’s time for National Weak Awareness Week, especially for people whose awareness of Awareness Weeks is weak.
1. What’s the main purpose of awareness weeks run by charities in Britain?
A. To raise money for charities. B. To spread knowledge of charities.
C. To take up marketing campaigns. D. To advertise their goods for sale.
答案解析:答案为A。本题为细节题。从第一段第二句话 “…decided to make all its money-raising efforts on one time of year.”可知,答案为A。
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