1. Television sport programs on weekend afternoons_____.
A. result in more sport events
B. get more viewers to play sports
C. make more people interested in television
D. bring more money to the television networks
2. Why would weekend afternoons become dead time without sport programs?
A. Because there would be few viewers.
B. Because the advertisers would be off work.
C. Because television programs would go slowly.
D. Because viewers would pay less for watching television.
3. In many families, men make decisions on .
A. holiday trips B. sports viewing
C. television shopping D. expensive purchases
4. The ratings are not important for golf and tennis programs because _____.
A. their advertisers are carmakers
B. their viewers are attracted by sports
C. their advertisers target at rich people
D. their viewers can afford expensive cars
5. What is the passage mainly about?
A. Television ratings are determined by male viewers.
B. Rich viewers contribute most to television companies.
C. Sports are gaining importance in advertising on television.
D. Commercial advertisers are the major sponsors of sport events.
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