Colors are one of the best tools in packaging.Studies of eye movement have shown that colors draw human attention quickly.Take V8 for example.For many years,the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body.And the word “green” today can keep food prices going up.
Shapes are another attraction.Circles often suggest happiness and peacefulness,because these shapes are pleasing to both the eye and the heart.That’s why the round yellow M signs of McDonald’s are inviting to both young and old.
This new consumer response (反应) to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.
1. According to the passage, ________ seems to be able to persuade a consumer to buy the product.
A.the pleasing color of the package
B.the special taste of the product
C.the strange shape of the package
D.the belief in the product
解析:选A。细节理解题。根据第三段的第一句话可知答案。
2. If a package or a product is round in shape,it can ________.
A.bring excitement to the consumers
B.attract the consumers’ attention
C.catch the eye movement of the consumers
D.produce a happy and peaceful feeling
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