So advertising agencies hire young actors to “perform”in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it’s no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don’t know when a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could______.
A. get the sweater at a lower price
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater
2. Lorenzo Bertolla is______.
A. a very popular male singer
B. an advertising agency
C. a clothing company in Rome
D. the brand name of a sweater
3. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
【2016届高考英语二轮复习阅读理解一百四十集选练:(107)】相关文章:
★ 【北京专用】2014届高考英语一轮复习方案课时作业:必修5 Unit 5 First aid
★ (全国通用)2014届高考英语一轮单元复习 限时强化训练六
★ 【优化方案】2017届高考英语二轮复习全国卷Ⅱ题型重组训练:第13组(含解析)
★ 四川省2016届高考英语一轮复习课时作业(32) Module 2 Fantasy Literature 外研版选修6
★ 2017年高考英语二轮复习精品资料:专题15 完形填空(押题专练)(原卷版)
★ 湖南省汝城二中2014届高考英语一轮复习阅读训练 (39)
★ 【北师大版】2014届高考英语一轮复习指导课时作业:Unit 7 B卷 Word版含解析
★ 安徽省淮南市2014高考英语一轮单项选择及文章训练(16)及答案
最新
2017-04-24
2017-04-24
2017-04-24
2017-04-24
2017-04-21
2017-04-21