2016高考英语二轮阅读理解一百六十集选练(69)
社会生活类阅读理解。
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling highpriced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry
【2016届高考英语二轮复习阅读理解一百四十集选练:(69)】相关文章:
★ 【课堂新坐标】2017届高考英语(通用版)二轮复习完形填空专题训练:技法1 利用上下文暗示解题(含解析)
★ 【北京专用】2014届高考英语一轮复习方案课时作业:选修8 Unit 2 Cloning
★ 2014届高考英语一轮复习课时作业(四十五)选修8Module 3《Foreign Food》(外研版)
★ 【北师大版】2014届高考英语一轮复习指导课时作业:Unit 6 B卷 Word版含解析
★ 【课堂新坐标】2017届高考英语(通用版)二轮复习书面表达专题训练:训练1 书信、邮件+叙事类记叙文(含解析)
★ 2014届高考英语一轮复习课时作业(三十八)选修7Module 2《Highlights of My Senior Year》(外研版)
★ 湖南省汝城二中2014届高考英语一轮复习阅读训练 (1)
最新
2017-04-24
2017-04-24
2017-04-24
2017-04-24
2017-04-21
2017-04-21