these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high­income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don't need high ratings to stay on the air.

　　1. Television sport programs on weekend afternoons ________.

　　A．result in more sport events

　　B．get more viewers to play sports

　　C．make more people interested in television

　　D．bring more money to the television networks

　　2. Why would weekend afternoons become dead time without sport programs?

　　A．Because there would be few viewers.

　　B．Because the advertisers would be off work.

　　C．Because television programs would go slowly.

　　D．Because viewers would pay less for watching television.

　　3. In many families, men make decisions on ________.

　　A．holiday trips

　　B．sports viewing

　　C．television shoppingD．expensive purchases

　　4. The ratings are not important for golf and tennis programs because ________.

　　A．their advertisers are carmakers

　　B．their viewers are attracted by sports

　　C．their advertisers target at rich people

　　D．their viewers can afford expensive cars

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